The modern consumer is constantly on the lookout for the most effective means of communication. Consumers are not left behind in embracing new communication channels, thanks to recent technological breakthroughs and tech companies developing better communication channels.
While you’ve most likely already incorporated Facebook and Twitter in your social media plan, WhatsApp may be just as significant. WhatsApp isn’t simply for messaging coworkers or video chatting with distant relatives. It’s also suitable for professional use.
What is WhatsApp marketing?
WhatsApp marketing is a kind of messenger marketing in which a brand is promoted via WhatsApp. This channel assists companies in reaching a large audience, developing strong customer connections, and increasing revenue.
With over 2 billion active users, WhatsApp is one of the most popular messaging applications on the planet today. This texting software sends at least 60 billion messages each day. Businesses should start looking at WhatsApp as a new possibility to interact with their clients, given that billions of people use it many times each day.
According to the findings of a recent Facebook Messaging Survey, most customers are more inclined to stay loyal and buy with a company with whom they have direct communication. Businesses may use WhatsApp to deliver direct marketing messages to clients, gain their confidence, and increase brand loyalty.
Why Use WhatsApp Marketing for Small Business?
Because of its lower cost and reliability, the number of people who use WhatsApp has increased substantially. WhatsApp is used for both commercial and personal purposes because:
- It’s completely free. The only fees you may incur are data roaming fees.
- It’s dependable. You can use WhatsApp to chat with anyone all over the world as long as you’re connected to the internet or have mobile data.
- It’s generally accessible. WhatsApp users may be found in 180 countries.
- It isn’t just a matter of texting. WhatsApp may be used to send voice messages, make phone conversations, and make video calls, as well as share images, videos, files, and your locations.
Benefits of WhatsApp Marketing
WhatsApp is the world’s most widely used messaging app. By 2022, the number of monthly active users will have risen to 3 billion. For organizations looking to reach out to audiences in underdeveloped nations, this marketing channel is a must-have.
More than half of WhatsApp users check the app every day, allowing you to keep in touch with your consumers using WhatsApp marketing. Even better, text messages have a 98 percent open rate, so you can be sure they’ll get your offers.
Last but not least, your consumers will appreciate this kind of communication. They have higher faith in firms that use chat apps – 53% of respondents said they would buy from a company that they can contact through a chat app.
There are, however, additional advantages to include WhatsApp in your marketing plan. Continue reading to learn about a few additional advantages of this marketing strategy.
1. Deep customer relationships
WhatsApp offers a wide range of customization options for businesses. Customers are more likely to connect with a business if they receive tailored marketing communications. Over 70% of consumers claim they only engage with individualized marketing messages.
2. The conversion rate is higher
It’s critical to pick the right medium for your first interaction with clients. This is where WhatsApp comes in to help you persuade your prospects to sell. Customers responded to 40% of WhatsApp communications, according to companies.
3. Increased sales
WhatsApp social media marketing is like a magic wand for your business. Adding a WhatsApp phone number to your website might result in a 27 percent increase in sales leads.
4. Marketing costs are lower
WhatsApp is still a very inexpensive marketing tool, which makes it appealing to small companies. To get started, all you need to do is download the app and access the internet.
Bottom Line
WhatsApp is a strong tool that has grown in popularity due to its ease of use. Although your initial thought maybe that WhatsApp is only for interacting with friends and family, WhatsApp marketing can now also be used for commercial purposes as well.
