The Most Popular Beauty Brands


Generations change, a lot of things improve, and everything becomes more inventive. The same remains true for beauty brands. If you’re an oldie, you should know that the beauty brands have significantly improved. These most popular beauty brands improve the appearance of your skin and do not cause skin reactions. So say goodbye to your discolored eye shadows and cakey foundation that makes you look sick.

Furthermore, as you may be aware, low-quality clean beauty products cause acne. It is a major problem. However, the personal care brands and clean beauty brands we’ve listed are the best. They’re a bit pricy because they have high-quality products for you, even if you have sensitive skin. But it’s all worth it.

Top 10 Most Popular Beauty Brands

Here are the 10 most popular beauty brands based on your preferences to choose from:

1. MAC

MAC is a beauty brand that values individuality and variety. As a result, it expertly caters to cosmetics lovers of all ages, ethnicities, and genders. So, no matter who you are, MAC will have stunning makeup to suit your skin type.

2. Bobbi Brown

Bobbi Brown offers some of the top cosmetic products available. The same-named specialist makeup artist founded it. The brand, which focuses on natural beauty, thinks that “a woman is most beautiful when she looks and feels like herself.”

3. L’Oreal

L’Oreal, a French powerhouse, is a global leader in the beauty sector. The brand not only offers a wide range of cosmetics, skincare, and hair products. But it also provides high-quality items at a reasonable price.

4. Chanel

You don’t have to buy couture clothing to look like a million bucks. You can add a stylish touch to your life without breaking the bank. All thanks go to the Chanel cosmetics collection. However, Chanel’s pricing is still higher than those of other beauty brands. But the high-quality items are worth the extra money.

5. NYX

NYX is one of the world’s fastest-growing beauty companies. And it’s simple to understand why. The label is well-known for its high quality, vibrant pigments, and reasonable prices. It is currently available in over 70 countries.


NARS Cosmetics was founded in 1994 by François Nars and began with only 12 lipsticks. Since then, the brand has expanded significantly. And it currently provides an extensive range of beauty products for women of all skin types.

7. Maybelline

Maybelline began as a small, family-owned business. But it has now grown to become the largest cosmetics brand in the United States. The label is inspired by self-assured and accomplished women. And it encourages all women to embrace their uniqueness and make a statement with on-trend cosmetics.

8. Estee Lauder

Estee Lauder has been helping individuals in enhancing their natural beauty since 1946. It is an American cosmetics brand, one of the world’s most well-known beauty brands. It provides an advanced range of high-quality makeup, skincare, and fragrance items.

9.     Revlon

Revlon is known for producing creative and high-quality cosmetics that suit women of all skin types. The brand’s most recent campaign, Live Boldly, invites women to express themselves with passion, optimism, power, and style.

10. Lancome

Despite being nearly 80 years old, the Lancome brand remains as innovative now as it did in 1935. The skin care, cosmetics, and fragrance products of the brand mix science and beauty. They achieved the ideal balance of modern thinking and classic elegance.

Top 4 Most Popular Clean Beauty Brands

It wasn’t long ago that clean personal care brands were exclusively available in health food stores. Nowadays, clean products can be found anywhere, from your neighborhood drugstore to the most exclusive stores.

There is a common misunderstanding that clean beauty products do not work as well as their conventional counterparts. But that is just not true, especially now. There are many effective, clean solutions on the market, with research and results to back them up.

Here is our list of the top 4 most popular clean beauty brands:


Kosas is a strong believer in a well-rounded clean beauty routine, including your cosmetics. This L.A.-based, woman-owned business was started in 2015. And it has been making waves ever since. All thanks to its fun, vibrant products that have forever changed our perception of clean beauty. They believe in free, effortless, unrestrained beauty that embraces simplicity and resists convention.

2. TOWER 28

Tower 28 is a female-founded company that manufactures products for sensitive skin in Los Angeles. Not only are its products high-performing and enjoyable to wear. But they’ve also been dermatologist- and allergy-tested to ensure they’re suitable for all skin types.


If you like multitasking beauty products, check out Ilia. It is a clean cosmetic brand that believes in skincare-powered makeup. But, what exactly does that mean? Its formulas are created with active levels of skincare ingredients. This improves the appearance of your skin both instantly and over time.


Since 2009, the company has used only the highest quality, pure ingredients in all its goods. It’ll always remain the OG of clean brands to purchase, founded by renowned cosmetic artist Rose-Marie Swift. He invented the now-famous live luminizer that placed them on the map.

Related FAQs

Who is The Richest Makeup Brand?

According to Brand Finance, L’Oreal Paris is the most expensive makeup brand in net worth. It was worth a whopping 11.75 billion US dollars in 2020. It is followed in the second and third positions by Gillette and Nivea, respectively.

Why These Brands Are Popular In The World?

Every woman on the planet is beautiful in her own different way. However, you need to protect the skin from dangerous chemicals and UV rays from the sun. So it is necessary to use some of the best products. This article discusses the world’s top cosmetic brands, all of which are authentic.

Each of these most popular brands is the greatest in its way. They also provide makeup and skincare products that are free of harmful ingredients. In addition, these brands help transform women’s overall appearance, making them more attractive and stunning. That is why these brands are so popular across the world.

Common Good Things about Beauty Brands

Good Beauty Brands can help you enhance the appearance and texture of your skin at any age, whether you’re dealing with breakouts or trying to restore a more youthful yet natural appearance.

These brands solve customer problems more effectively and creatively than anybody else. They embrace change and consistently provide customers with increasingly effective products.

What is the Best-Selling Beauty Brand?

L’Oreal Paris is the world’s leading cosmetics brand, with significant revenue. It has sales in 130 countries and a vast brand portfolio, including Lancome, Khiel’s, Shu Umera, Maybelline, NYX, and Essie.

Read Another Related Content: Top 10 Cosmetic Brands in The World

I grew up in a small town just chittagong hill tracts (CHT) of Bangladesh. A beautiful place to visit. Food habits are not most common in our area, but I am a foodie and would like to feel the taste of diversity. Also known as a Professional Food and Health Content writer.