Instagram users have an opportunity to create business accounts where they can market their products and services. With a business account, you can run ads and do more to earn money.
The Instagram business account categories are displayed when setting up the business account. You are required to choose a category from the long list provided at the top of the business profile. The category chosen helps your followers identify and understand the kind of business you engage in.
Common 8 Instagram Business Account Categories
Here is a list of the common 8 Business Account Categories you need to consider for your business account/page-
1. Entertainment
The entertainment category includes businesses whose sole aim is to entertain the followers and the targeted audience. They include:
- Entertainment Websites
- Karaoke
- Musician/Band
- Music Video
- Jazz & Blues Club
- Just For Fun
- Bar
- TV Channel
- TV Show
- Movie
2. Advertising, Business, & Marketing
In this category, businesses that offer general goods and services are listed. And Instagram Marketing Strategies can help your business for high growth. Additionally, product promotion services such as advertising are included in this category. The categories include:
- Advertising
- Ice Cream Shop
- Marketing Agency
- Shopping & Retail
- Shopping Mall
- Telemarketing Service
3. Information & Communication Technology
The accounts under this category are those businesses that offer technological services or apply technology in the production and distribution of their goods and services. They include the following:
- App Page
- Gaming Video Creator
- Graphic Designer
- Information Technology Company
- Interior Design Studio
- Internet Marketing Service
- Internet Company
- Video Game
- Video Creator
- Website
- Web Designer
You can also Read: Social Media Marketing Strategies for your business.
4. Building and Construction
This category entails business accounts that apply engineering skills used in building and construction. You’ll find the following on their list:
- Contractor
- Apartment & Condo Building
- Architectural Designer
- Engineering Service
- Home Décor
- Heating, Ventilating & Air Conditioning Service
- Home Improvement
- Kitchen & Bath Contractor
- Real Estate Company
- Real Estate Appraiser
- Real Estate
- Real Estate Developer
5. Government, Non-Government & Charitable Organizations
This category comprises accounts run by government entities and meant to provide service to the public. It also includes private entities that provide services to the community. They include:
- Government Organization
- Non-Governmental Organization (NGO)
- Nonprofit Organization
- Public & Government Service
- Religious Organization
6. Games and Sports
Businesses that offer sports-related services and gaming activities are listed in this category. They include the following.
- Athlete
- Amateur Sports Team
- Sports & Recreation
- Sports League
- Sports Team
7. Hospitality & Tourism
In this category, there is a list of business accounts in the two industries that always overlap. There are accounts on tourist attractions, hotels, restaurants, accommodation, travel, among others. The common ones are:
- Fast Food Restaurant
- Food Stand
- Family Style Restaurant
- Hotel & Lodging
- Hotel
- Korean Restaurant
- Zhejiang Restaurant
8. Health, Medical, Fitness, and Wellness
This category involves all businesses that promote the health and well-being of the population. These are:
- Yoga Studio
- Hospital
- Women’s Health Clinic
- Medical Center
- Medical School
- Mental Health Service
- Doctor
- Obstetrician-Gynecologist (OBGYN)
- Optician
- Veterinarian
- Health/Beauty
- Nursing Agency
Final Thoughts
If you are an Instagram user, you can create a business account and earn. You can select one of the above Instagram business accounts that fit your business. However, you may be engaging in a business that is not mentioned in the list because the list is not exhaustive. You can find your category by checking what is provided by Instagram.
