Content Marketing is the backbone of any successful Internet marketing campaign. There are several different ways to track it. Content Marketing ROI can be measured in many different ways. It is important to choose the one that works best for you. Even if armed with The Ultimate Content Marketing Guide as your guide for B2B professionals, it is not always easy persuading business leaders to support a new project such as a content marketing campaign. It is a fairly novel approach compared to more traditional advertising and requires a long-term, client-centric, value-based view of marketing statistics. There are plenty of marketing resources available to help create and execute a solid content marketing plan.
Content Marketing Statistics for Business
Partner with an Organization
One great way for small-business owners to get started with a documented content marketing statistics program is to partner with an organization that already has a solid reputation within their industry. The folks at Public Relations for PBMS are experts in client-driven, comprehensive communications. Partnering with them provides small-business marketers access to various tools for managing and tracking their content campaigns. For even greater success, consider forming a strategic alliance to bolster your online presence.
A successful partnership would provide several services: measuring results, benchmarking and experimentation, and sharing data. Measuring results is essential because it allows marketers to see what works and what doesn’t. Measuring benchmarks allows b2b marketers to compare results against expectations. Sharing data provides insight that can help future projects to be more effective.
Tracking the Audience
Tracking the audience is important because it lets marketers see exactly where their audience is. Content marketers want to build relationships with their audience. If they see an interesting article and that prospect responds to it, they want to capture that audience to make more sales down the road. They can also use Content Marketing Statistics to discover where their traffic is coming from, which will help them target the right people for future campaigns. You can track your Audience by using Google Analytics.
For example, if they notice that some of their traffic comes from certain search engines, they may want to make changes so that their site is higher up on that list, or they might discover that a certain keyword is driving a greater conversion rate.
Conversion Rates
One of the easiest ways to track Content Marketing ROI is by looking at the conversion rates of their blog posts. The better the conversion rates of the blog posts, the better the Content Marketing ROI for that post. It could mean an increase in blog posts landing on the front page of the search engines, or it could mean an increase in the number of visitors that go to that page once they find the blog post. It’s free from Google you can measure your return on investment.
A simple way to check this out is to see how many visitors go to the official Facebook page for the company’s website after clicking on that company’s link from the blog posts? That will give you an idea of the number of people exposed to that company’s links through the blog posts.
Type of Content Marketing Statistics
Content marketers also have to be careful about the type of Content Marketing Statistics they report. Some statistics that are being offered to marketers are just empty promises. For example, it would invalidate a Content Marketing Research Report that tells a marketer a significant number of people buying their products because of this Content Marketing Strategy information. The reason for this is that Content Marketing is only one part of the total marketing strategy.
The total marketing strategy depends on several factors, including advertising and other promotional activities, search engine optimization, and the sales and marketing functions of the firm. Content Marketing Statistics that only focus on one aspect of Content Marketing will not provide marketers with enough information to make strategic decisions.
Bounce Rate
One of the most interesting trends being tracked today in Content Marketing is the “Bounce Rate.” This term pertains to the percentage of visitors to a site that leaves the site within a short time purchasing nothing. Experts believe that the Content Marketing Strategies used today will lead to a much higher bounce rate than the rates that were recorded 20 years ago. With Content Marketing Rates predicted to increase in the future, it becomes important for online marketers to track their Content Marketing Statistics.
Also Read: SEO Content Writing Tips And Guidelines
Content Marketing Strategies
If marketers use content marketing strategies in the next five years, they will increase the total number of visitors to their sites by about fifty percent. It means that Content Marketing Statistics will play an enormous role in the growth of their companies. In the next five years, the biggest challenge that companies that have not been using content marketing will face is kept and enticing recent visitors every day. With Content Marketing Statistics predicts an enormous increase in the number of recent visitors in the next five years, it becomes more important for companies to focus on building a solid Content Marketing Strategy to succeed.
Final Thoughts
To succeed in generating and promoting articles, videos, and blogs that are well-written and interesting, internet marketers need to implement strategies that incorporate SEO, advertising, and long-form content. Content Marketing Statistics is an excellent way to track the effectiveness of these different strategies. Once the Content Marketing Statistics measures show changes in the behavior of visitors, the next step will be to ensure that people enjoy being on your website. Offering them interesting information will return, which will only increase your business in the long-run response.
