It’s a journey to build a brand.
It’s a certain method to get your company’s name out in front of many people. Unfortunately, many marketers fail to recognize it. As a result, without clear brand awareness strategies, their company languishes in the shadows while their competitors gain ground.
Customers, and often the entire globe, recognize, adore, and cherish a successful, well-established brand. It’s simpler to increase brand awareness when you have brand recognition, which refers to how well-known your product is and how familiar your target audience is with it. In a nutshell, brand awareness strategies may assist you in achieving your goals with your business.
When your effort becomes part of their everyday lives and routines, you have a recognizable brand, and all the right people are aware of it. Your brand makes a promise that it alone can keep. There are tried-and-true methods for building a brand, as well as ones that are breaking new ground in our digital era. Both are covered in this guide.
What Is Brand Awareness?
The degree to which a brand is recognized by potential customers and appropriately connected with its specific product or service is known as brand awareness. In a small firm, brand awareness may not achieve eponymous status (for example, asking for a Kleenex instead of tissue), but success is measured in simpler forms.
The amount of association and identification your target customer has for your products, services, and overall business is referred to as brand awareness. Brand awareness is the link between your company and your audience’s perceptions of it.
Try talking, networking, and overall acting more like a person than a corporation to create a real relationship that goes beyond just one transaction.
7 Effective Brand Awareness Strategies
Sure, you can put your company name on every billboard in town, but most business owners don’t have the financial means to do so. Furthermore, increasing exposure does not always imply improved brand awareness. If you’re looking for some easy yet efficient brand awareness strategies to raise brand recognition, look no further.
Maintain a consistent tone and Appearance
Consistency is the most important approach for increasing your brand recognition. Consistently presenting a brand across all channels may boost income by up to 23%. When changes are frequent and appear to be random, people react adversely.
A well-intentioned rebranding is OK, but you shouldn’t modify your brand image regularly. In ten or fifty years, your target audience must be able to recognize your brand. That’s why keeping a brand book to keep track of your brand’s style, and visual identity is always a smart idea.
Coca-Cola is a wonderful example of a consistent brand since its logo and appearance haven’t altered much since its founding in the late 1800s. Did you know that the Coca-Cola logo is recognized by 94% of the world’s population?
Make Use Of Every Facet Of Social Media
Using social media in your brand awareness strategies is the safest and surest approach to take your business branding to the next level. It’s like having free, unrestricted access to a database of hundreds of millions of potential consumers!
It’s essential to have a presence on relevant platforms, but you should take it a step further than merely having a Facebook/Instagram/Twitter profile. Contests, quizzes, and freebies are all things to think about when it comes to social networking or social media marketing.
Many firms use this approach to increase brand awareness. Asking your followers to share your content and tag their friends in the comments is one method to achieve this. Additionally, you should develop your customized hashtags. This strategy works particularly well on Instagram and Twitter.
Customer satisfaction should be improved
It’s surprising how much harm a single negative client experience can bring to your brand. Many people swear they would never do business with a company that has given them a terrible experience. Worse, they tell their pals about it, who then pledge to do the same – and you’re in a dilemma!
To avoid this, constantly go above and above to give the greatest client experience possible. If you make a mistake or give poor service, make apologies by giving anything away for free, replacing the goods, or offering a substantial discount. That should write that into your company’s ethical code.
In the era of internet reviews, having dissatisfied clients is dangerous. You don’t want a poor reputation to be heard far and wide and spread like wildfire. Customers who are happy with your products or services, on the other hand, will be eager to post favorable evaluations and refer you to their friends.
Promote Your Business Through the Correct Channels
Recognize your clients! When a company responds to a tweet, 77 percent of Twitter users enjoy it more. This does not, however, imply that you should focus on Twitter advertising. Each advertising channel caters to a certain demographic. Furthermore, you should select the channels where your prospective consumers spend the majority of their time.
The most important thing is to do research and determine your target audience’s location. Even with multichannel marketing efforts, your products and services will have the most impact in this manner.
Collaborate with other Brands
Conjuring a collaboration with other businesses that share your beliefs, ideas, or vision is a fantastic approach to attract more attention and raise brand recognition. Alternatively, those might be local businesses in your neighborhood that you wish to support and connect with.
By exposing your brand to the audience that “belongs” to partnered businesses, you may increase brand recognition. There are several examples of businesses collaborating to create a one-of-a-kind marketing campaign or product.
The following are some of the more noteworthy examples
- Red Bull and GoPro have teamed together for the Stratos project.
- The Art of Travel campaign is a collaboration between BMW and Louis Vuitton.
- Starbucks and Spotify are launching the Music Ecosystem co-branding effort.
Don’t Be Afraid of Freebies
Don’t make the mistake of believing that giving out free goods would devalue and cheapen your brand. Quite the opposite! People appreciate freebies and gifts, and they’ll regard yours as a generous gesture. Extra points are awarded for coming from their favorite brand (yours!).
But don’t forget to imprint your company’s name and brand on anything you’re giving out.
Make Effective Referral Programs
Referral programs are a tried-and-true method of rewarding existing customers for suggesting you while also encouraging new consumers to try out your products or services. Furthermore, these programs might help you improve your earnings in the long run.
Referral (or loyalty) programs are systematic procedures that may automate and track reward payouts. Throughout recent history, there have been scores of mind-blowing examples of great referral systems.
Here are a few examples
- Money giveaways via PayPal as referral bonuses
- Dropbox is giving away free storage space to anybody who introduces a friend.
- Every friend who joins Amazon Prime gets a $5 discount on their next purchase.
In the end, brand awareness strategies provide your team with the blueprint they need to grow your business across numerous platforms. Your brand voice must be consistent and appealing across all platforms, including social media, email, mobile, and video.
You’ll reach a larger audience and have a better chance of earning their trust as you build that voice on a larger scale.